What Is Link Building?
Link building is a vital online strategy that connects two web pages through hyperlinks, commonly referred to as backlinks. These links are the pathways that enable users to explore related content, enhancing their overall experience. Search engines like Google use backlinks as one of the key factors to assess the authority and relevance of content, which significantly impacts rankings in search results. A strong link-building strategy is essential for establishing your website’s online authority, ultimately driving more organic traffic and supporting your business's success.